It is LG's unique application of ethics. LG will succeed through fair management practices and constantly developing our business skills.
The essence of the LG WAY is found in LG's management principles of creating value for customers and respecting human dignity. As they are put into action through “Jeong-Do” management, LG is able to accomplish its vision and reach our final goal of becoming No. 1 LG. Management by Principle not only includes open and fair competition but also highlights building the competence necessary for LG people to create substantial value for customers, and to earn their confidence.